Mercedes-Benz Names New Head of Van Life

Mercedes-Benz USA announced the elevation of Nicolette Lambrechts to vice-president and managing director of sales and marketing for Mercedes-Benz vans, effective May 1st. Underscoring the van life movement, sales, marketing, service, and parts for the entire segment is under Lambrechts’ purview.

Mercedes-Benz

After Germany, the U.S. is the largest market for Mercedes Sprinter vans, and Lambrechts ascended to the position after joining Mercedes-Benz USA as the general manager of van sales in October 2019. Credited with building a sales team, implementing processes and strategies, and growing sales in this market, Lambrechts is off to a running start. Dealer experience is critical in any sales position, and her ability to build on relationships already established will likely be the cornerstone to her success going forward.

Mercedes-Benz

Marcus Breitschwerdt, executive vice-president of Mercedes-Benz AG and Head of Mercedes-Benz Vans said, “We are pleased that Nicolette Lambrechts will take over the position as head of sales and marketing of Mercedes-Benz Vans USA. With her years of international experience in the field of sales and marketing, we’re confident she will further develop our van business.”

Mercedes-Benz

Joining Mercedes-Benz South Africa in 2001 as a graduate trainee, Lambrechts moved to Chrysler Jeep as a sales planner in 2002 and received a promotion to commercial vehicles distribution and logistics manager in 2004. From 2008 to 2014, Nicolette served as national sales manager and brand manager for Mercedes-Benz vans in South Africa. In 2014, she was elevated to van division managing director for Mercedes-Benz South Africa.

Leaving the African continent in 2017, Lambrechts came to North America to assume the position of managing director, Mercedes-Benz Vans Canada. With Sprinter sales at an all-time high in the U.S., she could not be in a better place as long as production can keep up with the demand by individual consumers as well as commercial accounts.

[Images: © 2021 J. Sakurai/TTAC, Mercedes-Benz USA]

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